We, at Sewells, really admire and respect the surveys conducted by the Gallup organisation – and the insights they provide.
Founded in 1935, Gallup has studied the fears, worries, needs and wants of global citizens during almost every major crisis over the past 8 decades: the Great Depression, WW2, JFK’s assassination, 9/11, the 2008 global financial crash, and now the Covid-19 pandemic.
In times of crisis, people look to leaders nationally, regionally, and in their places of work for a crisis management plan to provide confidence that there is a way forward and it’s one to which they can positively contribute.
The Gallup meta-analytics have found four universal needs that people require from their leaders:
As Gallup suggests, when business leaders have a clear way forward, and communicate it brilliantly in a way that ticks all four basic psychological requirements, human beings become amazingly positive and resilient. There is a documented “rally effect”.
How well businesses score on these four needs become an indication of how well / quickly they will bounce back / recover.
- If the average score per survey completed is over 20, your recovery is likely to be solid and sustainable.
- If the average score per survey completed is 10 – 19, your recovery is likely to be patchy and inconsistent.
- If your average score per survey completed is below 10, you’re going to struggle to create momentum.
Please feel free to share your scores with us (in the strictest confidence of course) and in next Wednesday’s Inspirational email we’ll share some practical tips on how to improve your score, and move closer to achieving a solid and sustainable recovery.