The “Formula” that helps you to find, acquire and keep customers who buy on value rather than price

Here is the “Formula”…

Value = Satisfaction + Price

Businesses who can deliver the highest measure of perceived quality can charge the high profit prices and the customers are loyal, and they freely refer you to other prospective customers.

Usually there are only 2 or 3 things that drive satisfaction (there are 20 or 30 that prevent dissatisfaction).

The biggest driver of satisfaction is…


(Definition) – A firm belief in someone or something, where an acceptance of what Is said as a statement of truth without evidence or investigation is a given.

Is this how customers or prospective customers view your organisation – and the people in it?

If not you need to contact us before you win “the race to the bottom” and go out of business.

It costs you nothing to find out more, contact us today on 01244 681 068 or email for a “no obligation” strictly no obligation chat with one of our capable team …  you’ll be really glad you did.


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