Motivation is a daily doing, not just a slot at the annual conference

Motivation isn’t about getting people “fired up” by a “motivational speaker” at a one-off seminar or annual conference.

Nor is it about selling the same ideal of success to everyone promising the world but really just trotting out the same old trite ideas like:-


  • Surround yourself with successful people!

  • Get negativity out of your life!

  • Give yourself permission to succeed!


Achieving real motivation – the sort that lasts – is a personal mission, based on each individual’s goals and values.

And it’s not an event … it’s a process that is continuous throughout the year …and it starts with addressing mindsets and attitudes.

This might not sound as “sexy” and dramatic as the “polished” speaker up on stage. But get it right, and it’s meaningful, showing through in results – not just for days, but from that day forward.

Sewells can do this for your team. Same as we did for employees at a packaging company. 

A few years back, we ran a Culture Change & Business Transformation Programme, to support their retail product and packaging operations. And the impact on motivation shone through, in their sales and profits.

It worked because it was more than a one-off empty “motivational exercise”. It was a wide-ranging programme that swept right through the business. Making sure everyone … from the top down and ground up … was aligned with their new and evocative vision, game-changing values and amazing day to day behaviours (that they had all helped create).

And the key ingredient? We looked at success from two angles:

  • What does it look and feel like for the business itself?
  • And what does it look and feel like for every individual?

The answers set the tone for our work together. We gave them the tools to manage their people and maintain their focus.

Result: sales up by 12% and profits by 20% in Year 1. Sales up by 16% and profits by 25% in Year 2 – IN A “DOWN” MARKET!!

We had soft metrics too, like Employee Engagement. The improvement was off the scale – and was the best in the global organisation of which they were part.

But for us and them, it’s numbers from the P&L and balance sheet that really counted.

We asked their Managing Director: “If Sewells was a person, how would you describe them?”

Response: “A bright, down to earth person who knows what clients want, and knows what they need to do to achieve it”.

Whatever you want to achieve, we’ve got the answers. 

It all starts here


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