The #1 reason sales objectives are missed

Achieving or exceeding stretching sales targets (whilst maintaining gross profit) seems to be beyond most organisations these days. Most sales managers and sales people blame the internet, the product offering or the price.

However, the reason for this state of affairs couldn’t be any simpler, but organisations are looking in the wrong places to fix the problem: “We need better negotiation skills”, “we need better objection handling techniques”, “we need better ways of closing the deal”.

The solution is not at the back end of the sales process, but at the front end. Closing the sale is simple … it’s opening the relationship in the first place that is the tough bit.

We never, in the last 25 years, worked with an organisation struggling to hit the sales numbers where you couldn’t draw a straight line for a miss on the numbers to a miss in the prospecting.

Knowing how to attract prospects across multiple channels  – and having sales people with the mental toughness to sustain uncertainty and rejection is the key to profitable and sustainable sales growth.   

Why not invite us in to conduct a FREE health–check (worth £11,000)* on your entire sales processes and techniques to show you what you’re missing?

As a CEO recently said to us: “the improvement in sales has been “like magic”  –  after years of flat-lining we’ve had a 25% uplift in sales  –  and the margin has increased”.

What have you got to lose by contacting us now? Call us on 01244 681 068 or email …  you’ll be really glad you did.

*subject to availability

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